Understanding Data Discrepancies on Sirge
Sirge Team
5 min read
August 2, 2024
Why Do My Metrics Differ Between Sirge and Ad Platforms?
You might see different data on Sirge compared to your ad platforms like Facebook or Google Ads. Here’s why:
Data Accuracy and Source
First, rest assured that Sirge’s data is accurate. However, the way we track and attribute conversions differs from ad platforms:
- Sirge Attribution: We track a user’s journey from the initial click on an ad all the way to the purchase, giving you a full picture of what drives sales.
- Ad Platform Attribution: Ad platforms often attribute a sale to an ad if there was a click and a later purchase, even if the purchase wasn't directly influenced by that click. This can lead to over-attribution.
Where Does Sirge's Data Come From?
Sirge collects data directly from your website interactions and integrates it with data from your ad platforms. Here’s how:
- Website Interactions: We track user behavior on your site from the first ad click to the final purchase.
- Ad Platform Data: We pull in data from your ad platforms to understand ad interactions, then combine it with our tracking for complete attribution insights.
The Impact of When You Set Up Sirge
Another reason for discrepancies is the timing of your Sirge setup:
- No Retroactive Data: Sirge does not track data from before you set up tracking. If you start using Sirge after running ads, past interactions won’t be captured, which can initially cause data differences.
By understanding these differences, you can have more confidence in Sirge’s data. Our detailed attribution model helps you make better ad strategy decisions. If you have questions, our support team is here to help you get the most out of Sirge.
