Essential Tips to Safeguard Your Meta Ad Account from Bans

Regan Hestand

5 min read

October 19, 2023

Best Practices

Facebook advertising has become a powerful tool for businesses to reach their target audience. However, with great power comes great responsibility. Facebook imposes certain guidelines and policies to maintain the integrity of its platform and protect its users. Without these policies, you would start to see a lot more volatile ad accounts and ads, so ultimately, these policies make Meta a great advertising platform to work with.

However, failure to comply with these guidelines can lead to ad account bans, making your marketing efforts a lot harder and even potentially damaging your brand reputation. To ensure continued success in your Meta advertising campaigns, its important to understand how to add relevant information to your ad account so you can align with Facebook's policies.

This article aims to provide you with a checklist to help you protect your ad account and maximize your advertising potential!

1. Provide Complete and Accurate Business Details

When setting up your Facebook ad account, you must provide accurate and complete information about your business. This includes:

Business Name, Address, and Phone Number (NAP): Ensure that your NAP details are consistent with the ones registered on your website and other online directories. Inconsistent or misleading information can trigger account flags and potential bans.
Website URL: Linking your ad account to a verified and trustworthy website strengthens your credibility and minimizes the risk of suspension.
Business Email: Use an active and accessible email address to receive important notifications and updates from Facebook.

2. Verify Domain Ownership

screenshot of Meta business suite explaining how to verify your domain in Meta business settings

Verifying domain ownership is another important step in securing your Facebook ad account. This process helps Facebook authenticate your website and ensures that your ads direct users to a legitimate source. Follow these steps to verify your domain:

Access your Business Manager settings and select "Brand Safety" under "Data Sources."
Click on "Domains" and proceed to "Add" your website's domain.
Choose a verification method (DNS verification or HTML file upload) and follow the instructions provided.

By verifying your domain, you not only establish trust but also gain access to additional features, such as customized conversion events and more accurate ad reporting.

3. Link Your Facebook Page to Your Ad Account

Linking your Facebook Page to your ad account helps validate your business and establishes a reliable connection between your advertising efforts and your online presence. To link your page:

Access your Business Manager settings and select "Brand Safety" under "Data Sources."
Click on "Pages" and proceed to "Add" your Facebook Page to the ad account.
Once linked, Facebook verifies that the page represents a legitimate business and enhances the overall transparency and credibility of your ads.

4. Implement Two-Factor Authentication (2FA)

screenshot of Facebook business settings explaining how two factor authentication works

Enabling two-factor authentication adds an extra layer of security to your Facebook ad account. By using an additional verification method, such as a text message or authentication app, you can significantly reduce the risk of unauthorized access and potential breaches. To activate 2FA:

Visit the Security Settings in your Facebook account.
Enable "Two-Factor Authentication" and choose your preferred verification method.
2FA helps safeguard your account against hackers and ensures that only authorized individuals can make changes or access sensitive information.

Conclusion

Securing your Facebook ad account from potential bans is a crucial undertaking to ensure that your advertising efforts continue to bear fruit. By providing complete and accurate business details, verifying domain ownership, linking your Facebook Page, and implementing two-factor authentication, you create a solid foundation for success.

Regularly reviewing your account settings and staying updated with Facebook's policies is also a good idea when safeguarding your account and maintaining a strong marketing presence.

Follow these guidelines and check out more articles from Sirge to help maintain and grow you Meta account!

FAQs

Can I change my business information after setting up my ad account? Yes, you can update your business information at any time. However, ensure that the changes are accurate and comply with Facebook's policies to avoid potential flags or bans.

How often should I review my Facebook ad account settings? Regularly reviewing and updating your ad account settings is advisable. Aim for a quarterly review to ensure that your information remains accurate and up to date.

What should I do if my ad account is banned? If your ad account is banned, the first step is to review the reason provided by Facebook. Address the issue accordingly, make necessary amendments, and submit an appeal if applicable. Follow Facebook's guidance throughout the process.

Data Accuracy and Source

First, rest assured that Sirge’s data is accurate. However, the way we track and attribute conversions differs from ad platforms:

Sirge Attribution: We track a user’s journey from the initial click on an ad all the way to the purchase, giving you a full picture of what drives sales.
Ad Platform Attribution: Ad platforms often attribute a sale to an ad if there was a click and a later purchase, even if the purchase wasn't directly influenced by that click. This can lead to over-attribution.

Where Does Sirge's Data Come From?

Sirge collects data directly from your website interactions and integrates it with data from your ad platforms. Here’s how:

Website Interactions: We track user behavior on your site from the first ad click to the final purchase.
Ad Platform Data: We pull in data from your ad platforms to understand ad interactions, then combine it with our tracking for complete attribution insights.

The Impact of When You Set Up Sirge

Another reason for discrepancies is the timing of your Sirge setup:

No Retroactive Data: Sirge does not track data from before you set up tracking. If you start using Sirge after running ads, past interactions won’t be captured, which can initially cause data differences.

By understanding these differences, you can have more confidence in Sirge’s data. Our detailed attribution model helps you make better ad strategy decisions. If you have questions, our support team is here to help you get the most out of Sirge.