Five Ways Madre Grew their Shopify Brand

Madre is a top-tier, eco-conscious fashion brand that's earned a place in the hearts of environmentally-aware consumers worldwide thanks to its savvy marketing strategy and impeccable customer service.

Madre self describes as “MADRE honors the simple, necessary, and universal delights of food and rest with linen offerings such as tabletop and kitchen goods, bedding, and select home essentials.” 

For me, Madre's intrigue lies in its ability to shake up an already crowded market and create a brand that truly resonates with people.

In this blog, I'll walk you through the top five ways Madre took its Shopify brand to the next level, so you can adopt these insights to your own brand!

https://www.madrelinen.com/

Consistency in Product Quality & Brand Mission

Madre ensures consistent product quality through its collections. Founders Shay Carrillo and Jeanie Kirk use linen in their tabletop pieces, as it is durable and has an emotional significance. This is evident in their statement on the website that "Linen is the ultimate heirloom textile. We dream about MADRE linens being passed along from generation to generation…” Moreover, the brand uses eco-friendly and sustainable materials, providing customers with products that match their values. When you buy Madre, you know you're getting high-quality clothing with a purposeful intention.

Maintaining consistent product quality is crucial for any successful brand, and Madre's commitment to quality has helped the brand grow its Shopify store. Customers trust the brand to deliver products that meet their expectations, and they are more likely to make repeat purchases.

Strategic Partnerships

Madre has formed strategic partnerships with other like-minded brands and businesses. By collaborating with other brands that share its values, Madre has been able to expand its reach and connect with a wider audience. Even more to note, they consistently seek partnerships and work with the target audience. If you browse the Madre about us page you will find links to their partners consisting of mostly female business owners. 

These partnerships have allowed Madre to leverage the audiences of other brands, increasing its brand awareness and credibility. Additionally, by working with other sustainable and ethical brands, Madre has been able to build its reputation as a leader in the industry.

Social Media Marketing

Madre uses various social media platforms, including Instagram, Facebook, Twitter, and Pinterest, to promote its brand and products. The brand regularly posts pictures and videos that showcase its sustainable and eco-friendly clothing.

Social media marketing has allowed Madre to connect with customers in a more personal and direct way. By sharing behind-the-scenes content and stories about the brand's sustainability efforts, Madre has been able to build a strong relationship with its followers. 

Additionally, the brand's collaborations with influencers have helped to expand its reach and gain credibility among environmentally-conscious consumers.

Email Marketing

Madre uses email marketing to keep its subscribers informed about its latest collections, promotions, and product updates. The brand's emails are personalized, engaging, and help to keep customers informed and engaged with the brand.

Email marketing is a powerful tool for building customer loyalty and driving sales. Madre's email campaigns are well-designed and visually appealing, making them more likely to catch the reader's attention. The brand's subscribers feel valued and informed, which encourages them to make repeat purchases.

Customer Service

Madre's commitment to excellent customer service has also contributed to the brand's success. The brand's representatives are knowledgeable about its products and sustainability efforts, and they are always willing to help customers with any questions or concerns.

Madre's focus on customer service makes customers feel valued and appreciated. When customers have a positive experience with a brand, they are more likely to make repeat purchases and recommend the brand to others.

How Madre Grew a Table Linen Empire Conclusion

In conclusion, Madre's success as a Shopify brand can be attributed to its consistent product quality, strategic partnerships, social media marketing, email marketing, and excellent customer service. These tactics have helped the brand grow its Shopify store, expand its reach, and build a strong relationship with its customers. By continuing to focus on these areas, Madre can continue to grow and become an even more successful Shopify brand.