How to Go from Bedroom Designer to Global Entrepreneur: The Blackbough Swim Story
From creating the first bikini designs in a bedroom to suiting up tens of thousands of women worldwide, The Blackbough Swim brand journey exemplifies how passion, creativity, and a customer focus can take you far. As we dive into the Blackbough story, we'll uncover key lessons that other entrepreneurs can learn from!
Backstory of Blackbough Swim
In 2017, fueled by a passion for swimwear and dissatisfied with the limited choices in the market, Jemina Ty embarked on a journey of creation. All from her bedroom in the Philippines, it was a labor of love, fueled by her desire to design the perfect, no-nonsense bikini to lounge on the beach. What initially began as a means to meet the minimum order requirement and secure a bikini for herself blossomed into the cornerstone of a future global bikini empire. Jemina's unwavering dedication and devotion set the stage for an extraordinary brand's ascent.
A Customer-Centric Approach
Jemina’s key focus was always to make the wearers of her bikinis feel confident and good in their skin. She strived to ensure that her designs were fun, flattering, affordable, and versatile. Her commitment to empowering women to feel comfortable and confident in their own skin became the cornerstone of Blackbough Swim's philosophy.
Another big part of her success lies in her commitment to inclusivity with a large range of styles and sizes. The brand's designs cater to all women, with styles and sizes as diverse as their customer base. Lastly, Jemina's ambition was to simplify the often daunting task of online swimwear shopping, making it an enjoyable and effortless experience for her customers.
Harnessing the Power of Social Media
Understanding the power of digital platforms, Jemina leveraged social media to grow Blackbough Swim. She saw it as a crucial tool to communicate, interact, and form close relationships with her customers. Through bright and engaging content that resonated with her audience, Blackbough Swim’s social media became a hub for the brand's community, featuring and appreciating the Blackbough Swim girls who were pivotal in the brand's journey.
Staying Up-to-Date with Pop-Culture Trends and Partnerships
Blackbough Swim continues to impress its audience not only with its originality and commitment to customer satisfaction, but also through its constantly evolving, trendy collections. One of the strategies employed by Jemina is to stay ontop of trends and design collections that resonate with contemporary pop culture. This approach has manifested in many ways, with Blackbough often collaborating with brands, creatives, and influencers.
A recent example of this is their exciting new collection inspired by a popular Amazon Prime show, which in itself is an adaptation of a much-loved YA book series. This collection is a testament to Blackbough's relevance and timely adaptability, furthering the brand's appeal to its demographic. The ability to identify such opportunities and seamlessly integrate them into their brand narrative showcases Blackbough's innovative edge, and it's this dynamic fusion of trends, creativity, and brand collaborations that keeps Blackbough Swim at the forefront of the swimwear market.
Key Lessons for Aspiring Shopify Entrepreneurs
Blackbough Swim’s journey is filled with lessons for aspiring entrepreneurs. They're a reminder that sometimes all you need to do is just start that thing you've always wanted to do. It's also a testament to the fact that with passion, creative approaches, and a customer-first mindset, you can turn your dreams into reality. Whether you’re starting in your bedroom or a small office, remember that every big brand started small. With the right approach and tools, such as Shopify, you too can write your own success story.
Data Accuracy and Source
First, rest assured that Sirge’s data is accurate. However, the way we track and attribute conversions differs from ad platforms:
- Sirge Attribution: We track a user’s journey from the initial click on an ad all the way to the purchase, giving you a full picture of what drives sales.
- Ad Platform Attribution: Ad platforms often attribute a sale to an ad if there was a click and a later purchase, even if the purchase wasn't directly influenced by that click. This can lead to over-attribution.
Where Does Sirge's Data Come From?
Sirge collects data directly from your website interactions and integrates it with data from your ad platforms. Here’s how:
- Website Interactions: We track user behavior on your site from the first ad click to the final purchase.
- Ad Platform Data: We pull in data from your ad platforms to understand ad interactions, then combine it with our tracking for complete attribution insights.
The Impact of When You Set Up Sirge
Another reason for discrepancies is the timing of your Sirge setup:
- No Retroactive Data: Sirge does not track data from before you set up tracking. If you start using Sirge after running ads, past interactions won’t be captured, which can initially cause data differences.
