How Vitality Athleisure Turned Their Shopify Store Into A $36 Million Activewear Powerhouse
Are you looking to start an activewear e-commerce business? Or maybe you're a fan of this activewear brand? Either way, you've likely heard of Vitality Athleisure, formerly known as Balance Athletica.
This inclusive activewear brand has taken the industry by storm, but how did they get there? Let's break down the five crucial steps that helped them turn their Shopify store into a $36 million activewear powerhouse.
Recognizing a Hole In The Market
The first step Vitality Athleisure took was identifying a need other large brands like Nike, Adidas and Under Armour, were missing. The brand's founders, sisters Chloe Chamberlain and Taylor Chamberlain Dilk, along with Taylor's husband, Stephen Dilk, realized there was a demand for inclusive activewear.
They launched Balance Athletica in 2018, with a focus on size inclusivity – catering to sizes XXS to 4XL. By filling this gap in the market, they were able to quickly attract a large and loyal customer base.
Focus on Quality and Style
The second step that helped Vitality Athleisure succeed was their focus on quality and style. The brand's founders prioritized creating activewear that was not only functional but also stylish and made customers feel confident and empowered. By offering quality products that customers loved, Vitality Athleisure was able to establish itself as a go-to brand in the activewear industry.
Community Building
Community building was also crucial to Vitality Athleisure's success. By creating engaging content and genuinely interacting with their customers, the brand built a loyal community that embraced body positivity and inclusivity. In turn, this community became advocates for Vitality Athleisure, spreading the word about the brand and its message.
Stay True to Your Mission
But one of the most critical steps that Vitality Athleisure took was staying focused. As sales soared and the brand changed its name, Vitality Athleisure remained committed to inclusivity and customer satisfaction. By staying true to their values, they were able to maintain their loyal customer base and continue to attract new customers.
Look Ahead
Lastly, Vitality Athleisure continued looking ahead. Even when they were challenged with a lawsuit that prompted a pivot from their original name, the brand never lost sight of its goals. They have plans to expand and enter new markets, ensuring a bright future for Vitality Athleisure.
Vitialitys Success and The Steps They Took to Acheive It
In conclusion, Vitality Athleisure's success can’t all be attributed to these five moves, but a lot of what makes them successful was built on these foundations. Identifying a need, focusing on quality and style, community building, and staying focused will help propel your own e-commerce brand to success.
If you're looking to start an e-commerce brand, Vitality Athleisure is an excellent example of what can be achieved with hard work and a clear vision. And like Vitiality Athleisure, by sticking to these steps and staying true to your values, hopefully your brand too will become a $36 million success!
Data Accuracy and Source
First, rest assured that Sirge’s data is accurate. However, the way we track and attribute conversions differs from ad platforms:
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Where Does Sirge's Data Come From?
Sirge collects data directly from your website interactions and integrates it with data from your ad platforms. Here’s how:
- Website Interactions: We track user behavior on your site from the first ad click to the final purchase.
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The Impact of When You Set Up Sirge
Another reason for discrepancies is the timing of your Sirge setup:
- No Retroactive Data: Sirge does not track data from before you set up tracking. If you start using Sirge after running ads, past interactions won’t be captured, which can initially cause data differences.
