Sirge Onboarding Made Easy: A 3-Step Guide
Complete These Next Steps With Sirge
If you've found your way to this blog post, welcome to the Sirge community! We built Sirge for the brand owner, media buyer, agency owner, performance marketer and everyone in between.
We are so excited for you to dive in and experience the full benefits of Sirge.
Make sure to follow along for some important next steps to ensure you get all of your data tracking properly. Follow these steps below:
Click here to watch the full tutorial.
Step 1: Integrate your Shopify Store.
Select the store you'd like to connect Sirge too. Sirge will import all your Shopify data and start reporting on your metrics within 2-3 days.
You can find this data in the "Analytics" tab on Sirge.
Step 2: Connect your Facebook, TikTok and Google Ad Account.
Go to the "Settings" tab and select "Connections" connect each ad account you may have.
This will allow you to import your Facebook, TikTok and Google ads data.
Only after you complete step 3 which is implementing the Sirge ad tracking URL parameters.
Step 3: Apply Sirge URL Parameters to all ads for proper ad tracking.
This is an important step to ensure you can start tracking all your ad data in Sirge.
Watch this video here to learn how to apply the tracking script to every ad.
Feel free to book a call with our team here if you'd like us to set up the tracking with you.
Over the next few days after you've completed all these steps your data will begin to start tracking in Sirge. So be sure to check in daily.
Do you need more resources on how to use Sirge? Learn more on how to make the most out of Sirge and other best practices for growing your Shopify brand.
Data Accuracy and Source
First, rest assured that Sirge’s data is accurate. However, the way we track and attribute conversions differs from ad platforms:
- Sirge Attribution: We track a user’s journey from the initial click on an ad all the way to the purchase, giving you a full picture of what drives sales.
- Ad Platform Attribution: Ad platforms often attribute a sale to an ad if there was a click and a later purchase, even if the purchase wasn't directly influenced by that click. This can lead to over-attribution.
Where Does Sirge's Data Come From?
Sirge collects data directly from your website interactions and integrates it with data from your ad platforms. Here’s how:
- Website Interactions: We track user behavior on your site from the first ad click to the final purchase.
- Ad Platform Data: We pull in data from your ad platforms to understand ad interactions, then combine it with our tracking for complete attribution insights.
The Impact of When You Set Up Sirge
Another reason for discrepancies is the timing of your Sirge setup:
- No Retroactive Data: Sirge does not track data from before you set up tracking. If you start using Sirge after running ads, past interactions won’t be captured, which can initially cause data differences.
